DigitalWorld 25 Brand Safety Policy
1. Overview
This policy outlines DigitalWorld 25’s comprehensive approach to brand safety across all advertising campaigns. We combine automated systems with human oversight to minimize ad misplacement risks for both managed and self-service clients.
2. Brand Safety Framework
Our platform automatically applies baseline protections, while allowing:
- Custom inclusion/exclusion lists for self-service clients
- Tailored safety parameters for managed campaigns per insertion orders
- Dynamic adjustments for emerging brand-sensitive situations
3. Proprietary Protection Systems
3.1 Global Block List
Continuously updated database of apps flagged for potential fraud, validated through AI and manual review.
3.2 Content Exclusion List
Regularly refreshed inventory blocking across 15+ risk categories including:
✓ Adult/explicit content
✓ Violence/hate speech
✓ Illegal substances/activities
✓ Copyright infringement
✓ Misinformation
✓ Other brand-sensitive material
4. Client Control Tools
Advertisers may:
- Create custom allow/block lists
- Filter by IAB content categories
- Select preferred exchanges
- Access real-time placement reporting
5. Supply Chain Management
We actively collaborate with SSPs to:
- Optimize inventory quality
- Remove problematic publishers
- Implement app-ads.txt verification
6. Managed Services
Our team oversees:
- 100% programmatic trading
- Application of global safety lists
- Custom IO requirements
- Continuous performance monitoring
7. Self-Service Options
Documented tools enable clients to:
- Manage exchange partnerships
- Configure category filters
- Request safety list additions
- Access placement analytics
8. Maintenance Protocols
Our ongoing processes include:
✓ Manual publisher vetting
✓ Algorithmic fraud detection
✓ Quarterly list updates
✓ Real-time campaign monitoring
9. Takedown Procedure
We guarantee:
- 24-hour removal of flagged content
- Immediate campaign pausing if needed
- Thorough incident investigation
- Preventative system updates
10. Fraud Prevention
Combining:
✓ Pre-vetted inventory
✓ Behavioral analysis
✓ TAG-certified tools
✓ SSP collaboration
11. Anti-Piracy Measures
We integrate:
- TAG’s Pirate Mobile App List
- Supply-side piracy signals
- Custom detection algorithms
12. Industry Compliance
We support:
- app-ads.txt specifications
- Coalition for Better Ads standards
- IAB Tech Lab guidelines
13. Continuous Improvement
We actively participate in:
✓ Industry safety initiatives
✓ Technology partnerships
✓ Standards development
Contact:
For brand safety inquiries:
DigitalWorld 25
Plot 604, Sector 63, Block E
Noida, Uttar Pradesh 201301
Email: info@digitalworld.in