DigitalWorld 25 Advertising Policy
1. Introduction
This policy governs data processing through DigitalWorld 25’s demand-side platform (“Advertising Services”), enabling advertisers to achieve mobile marketing objectives via user acquisition and retargeting.
2. Platform Operation
Our AI-driven system:
- Receives bid requests containing device data from exchanges
- Analyzes advertiser-provided event data to build targeting models
- Determines optimal bids for ad placements
- Serves ads when clients win auctions
3. Data Collection
We process device-level information including:
✓ Advertising IDs (IDFA/GAID)
✓ Device specifications and settings
✓ Network/connection details
✓ Geolocation data (city/country level)
✓ App interaction metrics
Note: This data alone cannot identify individuals but is classified as personal information under privacy laws.
4. Data Usage
Information is used to:
- Deliver and optimize ad campaigns
- Develop machine learning models
- Prevent fraud
- Generate aggregated analytics
- Comply with legal obligations
5. Data Sharing
We may disclose information to:
- Advertiser clients and their measurement partners
- Service providers supporting our platform
- Affiliates
- Legal authorities when required
6. International Transfers
Data may be processed globally, with appropriate safeguards for cross-border transfers.
7. User Controls
Users may:
- Limit ad tracking via device settings
- Exercise privacy rights under applicable laws
Note: We cannot authenticate individual device data from exchanges to fulfill direct requests.
8. Retention Policy
Data is retained only as long as necessary for service delivery, legal compliance, and dispute resolution.
California Residents
CCPA grants rights regarding personal information collection and disclosure. We do not sell personal data.
Children’s Data
Our services are not directed at users under 13. We do not knowingly collect children’s information.
Policy Updates
Material changes will be communicated through platform notices.
Contact Us
DigitalWorld 25
Plot 604, Sector 63, Block E
Noida, Uttar Pradesh 201301
Email: info@digitalworld.in
EU/UK Compliance
For GDPR-related inquiries:
EU Representative: [Details]
UK Representative: [Details]